Assaad awad biography channel

&#;I&#;m always proud and bragging about the Phoenician blood that runs in my veins,&#; Assaad Awad, an extraordinary Lebanese fashion artist and cross-disciplinary creative director based in Spain, told

Enter Assaad Awad&#;s peculiar world of metal and leather&#;

Standing distinctly in an industrial, fast-fashion world, Awad carefully handcrafts his pieces, each one different from the last, each one stemming from a different inspiration.

Awad told of his love for manual handy work as a kid.

Living in Sweden, the land of wood craftsmanship, he developed his interest in industrial design.

Assaad awad biography channel 7

His designs, however, are made to be worn. His handcrafted, luxury leatherworks, accessories, and jewelry were showcased by the likes of Thierry Mugler, Balenciaga, Madonna, Lady Gaga, and Maya Diab.

Nevertheless, Awad never planned to be part of the fashion industry, which he believes is fake and profit-based.

He shared that the only difficulties he faced were when he was pushed to do fashio